Global Blue, a leading tourism tax refund company, has acquired Shipup, a SaaS solution focused on post-purchase communication. Founded in 2016 by Romain Ogiela, Quentin Maurice, and Térence Delaye, Shipup's solution enables e-commerce retailers to provide transparent, proactive, and branded post-purchase communication to customers. This ensures a seamless customer experience from purchase to delivery, protecting the retailer's reputation and brand while also offering a unique and customizable customer experience to drive sales. With over 370 clients, including Carrefour, Leclerc, Yves Rocher, and Petit Bateau, Shipup is a leader in its field.
This acquisition represents a strategic move for Global Blue to expand its RetailTech network. Shipup's expertise in post-purchase communication and customer experience will complement Global Blue's existing offering, which includes services such as tax-free shopping and dynamic currency conversion. By acquiring Shipup, Global Blue will be able to offer a more comprehensive suite of services to its clients and enhance their shopping experience.
2CFinance advised Shipup on the acquisition; the terms of the deal have not been disclosed. This acquisition is part of a larger trend of consolidation in the e-commerce and RetailTech industries, as companies seek to expand their offerings and better serve their customers.
The acquisition is part of a larger trend of consolidation in the e-commerce and RetailTech industries.