Yooji, a French start-up specializing in frozen infant nutrition, has just completed its third round of fundraising, raising €7.5 million from its historical shareholders (Danone Manifesto Venture, Capagro, Caravelle...) and two new investors, the Dutch fund Pymwymic and DS Participation.
The company offers meals prepared with organic or sustainably sourced ingredients, without additives, added salt, or gluten, and claims to have nearly €10 million in revenue this year, with plans to double it within five years.
Yooji intends to use this funding to accelerate its distribution in physical stores while accompanying the growth of digital channels:
- Currently present in 325 hypermarkets and supermarkets, the company aims to reach 600 points of sale next year.
- Since the health crisis, the company, which previously generated 85% of its revenue in large retail stores, now sees digital channels accounting for 50% of its revenue.
Danone Manifesto Venture, a subsidiary of Danone, invests in companies that share Danone's vision of a healthier, more sustainable world. Capagro is a venture capital fund specializing in agriculture and food transition, while Caravelle is a private equity fund specializing in high-potential companies in the fields of food and nutrition.
Pymwymic is a Dutch impact investor that supports companies that contribute to the transition to a sustainable economy. DS Participation is a subsidiary of the Doux group, which specializes in the production of poultry products.
This fundraising will allow Yooji to expand its distribution and strengthen its position in the frozen infant food market, which is expected to continue growing in the coming years. The company's commitment to sustainable and healthy products is aligned with current consumer trends, and its focus on digital channels will help it reach a wider range of customers.
