TwicPics, the French start-up specializing in real-time visual content optimization, has been acquired by Frontify. 2CFinance's Transaction Services unit carried out Twicpics' financial due diligence for this acquisition.
An acquisition to conquer international markets
Founded in 2018 by Florent Bourgeois, Julian Aubourg and Xavier Baldacci, TwicPics is a start-up that emerged from the STATION F incubator,
Their offering, aimed at brand platforms, optimizes the quality of graphic content such as photos and videos, thereby improving web page loading speed and the end-user experience.
In business for just 5 years, TwicPics has already won over prestigious customers such as L'Oréal, Yves Rocher, La Redoute and even luxury brands like Céline.
Co-founder Florent Bourgeois told Maddyness that Frontify promises "an interesting mix of commercial and technological opportunities. We started with the local market, but over the past year or so, we've been expanding internationally, where we have more and more customers."
Due Diligence, a crucial step in a takeover
For this acquisition, Jacques Haccoun, Michael Bonnaud and Germain Buquet of 2CFinance's Transaction Services unit were asked to conduct due diligence of TwicPics.
Germain Buquet, Senior Consultant, commented: "The acquisition of TwicPics by Frontify to form Europe's leading data compression company marks a significant milestone in the technology field. As financial advisor in this operation, we are delighted to have accompanied Frontify in this strategic transaction which strengthens their market position. This merger will enable us to offer innovative, high-performance data compression solutions that meet the growing needs of businesses in the digital age."
We are proud to have accompanied TwicPics in this historic moment and are confident that, with this acquisition, Frontify will become THE solution for brands' digital platforms.
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