Founded in 2015, Profirst is a wholesale insurance broker that specializes in finding solutions for enterprise risk. With expertise in the construction and business services sectors, they offer a wide range of personalized solutions to businesses, artisans, local merchants, and entrepreneurs. The company has 11 employees and a distribution network of 1,010 retail brokers and 330 agencies of the Vilavi Group.
+Simple, the acquiring company, is a digital brokerage platform that focuses on delivering a seamless customer experience through innovative technology solutions. Their acquisition of Profirst aligns with their goal of expanding their commercial and technological offering by integrating risk management solutions specific to the construction sector. This acquisition enables the Vilavi Group to refocus their activities on their core business of distribution, while strengthening their overall commercial and technological capabilities.
The acquisition of Profirst by +Simple represents a significant move in the insurance industry. With the integration of Profirst's risk management solutions into +Simple's digital brokerage platform, the company will be able to offer a more comprehensive service to its customers. This acquisition will allow +Simple to better serve its customers and to expand its offerings in the construction sector. The Vilavi Group's decision to sell Profirst reflects their strategic focus on their core business of distribution, while also enabling them to benefit from the financial gains of the sale.
Overall, this acquisition represents a significant strategic move for both +Simple and the Vilavi Group, enabling both companies to better serve their customers and to expand their offerings in the insurance industry.