Pricing Hub, a solution Saas company, announced a funding round of 2 million euros led by Elaia, with participation from Lafayette Plug and Play. Launched in 2018 by Jerome Laurent, Guillaume Tujague, and Xavier Casellato, Pricing Hub's tool is designed for retailers to find their products at the best price according to their objectives.
Pricing Hub's software works by analyzing market and competitor pricing to offer retailers the best prices for their products. By doing so, the company's tool helps retailers to regain sales volume and improve profit margins.
Elaia is a venture capital firm that invests in early-stage startups in France, focusing on deep tech, digital, and software. Lafayette Plug and Play is an innovation platform that supports startups in the retail and e-commerce industries. Both Elaia and Lafayette Plug and Play's participation in Pricing Hub's funding round is a sign of the company's potential to disrupt the retail industry with its innovative pricing tool.
This funding round will enable Pricing Hub to continue to expand its team and product offerings. The company plans to enhance its software capabilities and expand its customer base. Pricing Hub's innovative approach to pricing strategies for retailers makes it a valuable addition to the retail industry.