French startup Mytraffic has raised €30m ($33.4m) in a funding round led by Axaventures and Alven. The company's platform provides reliable data on pedestrian and automobile traffic to improve the performance of physical networks. The solution helps determine where visitors to a location live and work and identifies sociological profiles such as gender, age, purchasing power, and household size. Mytraffic was founded in 2016 by Gautier Machelon and Hakim Saadaoui and has 420 clients, including McDonald's, The Body Shop, Intermarché, Subway, Amorino, la Caisse des Dépôts, MAAF, L'Oréal, and the municipalities of Angers, Brussels, and Montpellier. This funding will allow the company to further develop its software.
Mytraffic is a provider of high-quality digital intelligence and analytical web data. The company specializes in the analysis of pedestrian traffic, and its platform provides reliable data on both pedestrian and automobile traffic. The platform is designed to help businesses improve the performance of their physical networks by providing data on where visitors to a location live and work, as well as identifying sociological profiles such as age, gender, purchasing power, and household size. Founded in 2016, the company has quickly become a leader in the field, with over 420 clients, including some of the biggest names in the fast food, retail, and consumer goods sectors. This funding round, which was led by Axaventures and Alven, will allow Mytraffic to further develop its software and expand its reach, helping businesses across a wide range of sectors to better understand their customers and optimize their networks for maximum performance.
Axaventures is a venture capital firm that invests in early-stage tech startups, with a particular focus on companies that are working to disrupt traditional industries. The firm has a strong track record of backing successful companies, and its investment in Mytraffic is seen as a vote of confidence in the company's potential. Alven is another venture capital firm with a reputation for backing successful startups. The firm has invested in a number of high-profile companies in recent years, including Stripe, Dataiku, and Drivy, and its investment in Mytraffic is further evidence of its commitment to supporting innovative and disruptive businesses. With the backing of these two firms, Mytraffic is well-positioned to continue its rapid growth and become an even more important player in the field of digital intelligence and analytical web data.