Mediarithmics, a French company specialized in online advertising campaigns, has raised €8 million ($9 million) in funding to expand its business internationally. The company's platform is used by many large groups, making it a leading platform for Data Marketing in Europe. Mediarithmics' intelligent data collection tools allow industrial leaders to collect and activate customer and prospect data in real-time, making it easy to orchestrate personalized and optimized CRM and marketing campaigns.
The funding will allow Mediarithmics to accelerate the commercialization of its solution beyond France. This will help the company expand its reach and grow its user base, as well as provide new opportunities for businesses interested in using its platform.
Mediarithmics was founded in 2014 by a team of data management experts with the goal of democratizing access to data marketing. The company has quickly become a leader in the space, with its platform used by many large brands across Europe.
Investors in the €8 million funding round include ISAI Cap Venture, Ventech, Iris Capital, and Alliance Entreprendre. These investors are betting on the future growth of the data marketing industry, which is expected to continue to grow as more businesses look for ways to collect and activate customer data in real-time.
Mediarithmics' platform is helping businesses stay ahead of the competition by providing an intelligent and streamlined approach to data management and marketing. With the new funding, the company is well-positioned to continue its growth and help more businesses achieve their marketing goals.