Maddyness, the French startup media, has opened up its capital to Marc Menasé, CEO of Founders Futures and co-founder of France Digitale. Menasé, a well-known figure in the tech industry, has taken a 50% stake in the company. The transaction was facilitated by 2CFinance, which conducted financial due diligence for the acquisition of Maddyness.
Founded in 2012 by Louis Carle and Etienne Portais, Maddyness is an online media outlet that specializes in French tech startups. It is considered a reference for entrepreneurs, financiers, media, new technologies, and innovation. The magazine provides information such as inspiration, advice, news, investigations, as well as practical sheets and tools. Its mission is to provide economic information on entrepreneurship and innovation in order to give readers the keys to understand and prepare for tomorrow by developing sustainable solutions.
The platform has 11 million visitors per year on its website and also offers a job board, a video platform, and an annual innovation event: the Maddy Keynote. This year's edition brought together 5,000 people at the Carreau du Temple in Paris and had 1 million online visitors. The Maddy Keynote is a program that promotes innovation and economic foresight, bringing together tech experts and partners.
In addition, Maddyness is an ambassador of Planet Tech'Care, a signatory of Tech Zero, and is committed to reducing its environmental footprint. This operation allows Maddyness to expand into several sectors and broaden its editorial plan by offering content on current trends such as Web3, blockchain, and artificial intelligence. The company plans to open two new offices internationally and launch a recruitment service for innovation players.
Marc Menasé's investment in Maddyness is expected to help the company grow and expand its reach. Menasé is known for his involvement in a number of successful tech startups and is seen as a key figure in the French tech industry. The acquisition of Maddyness is also expected to benefit 2CFinance, a financial services firm that helps companies with mergers and acquisitions.
Overall, this acquisition represents an important step forward for Maddyness, which is now poised to become a major player in the French tech industry. With Menasé's backing, the company is well positioned to expand its reach and influence, and to continue providing valuable information and insights to entrepreneurs and innovators in France and around the world.