Hipto, a unique lead generation solution that combines the power of social media audiences with innovative conversational technologies, has joined forces with Avent Media, Influens Network, and Skaze to create the Olyn Group. The goal of this new partnership is to address the challenges posed by the omnichannel in customer journeys and the activation of prospects. The leaders of Hipto will hold a minority of the shares, joining Olyn alongside Avent Media, Influens Network, and Skaze.
The Olyn Group, supported by GIMV, already has around 100 employees and is focused on acquisition, conversion, and reactivation of prospects to increase the incremental sales of its clients. These clients include industrial companies from banking, insurance, telecommunications, cosmetics, and travel.
Hipto's solution is designed to collect the most relevant data throughout the sales journey and help sales teams convert leads more easily and quickly. Founded by Kilian Le Menestrel and Léo Hauet, Hipto's unique approach has made it stand out in the market, and this new partnership with Avent Media, Influens Network, and Skaze will provide even more opportunities for growth and innovation.
Avent Media, a digital advertising agency, was founded by Harrys Melki and specializes in creating campaigns that increase brand awareness and drive traffic to clients' websites. Influens Network is a publisher specializing in the production of tailor-made content and influencer campaigns. Skaze is a digital agency that specializes in web development, UX/UI, and SEO/SEA.
With the addition of Hipto, the Olyn Group is well-positioned to provide its clients with even more innovative solutions for lead generation, conversion, and activation, and to address the challenges of the omnichannel in customer journeys.