• Part time CFO
  • Transaction Services
  • Business Plan
  • Clients
  • About us
  • Blog
  • Contact Us
  • EN
    • FR

Joko raises €10 million for its cashback app

12 Oct, 2020
The French startup announced a €10 million fundraising round from Partech, Axeleo and Lafayette Plug & Play, among others.

French start-up Joko has raised €10m ($11.7m) in a funding round led by Partech, with participation from Axeleo and Lafayette Plug & Play. Founded in late 2018 by Nicolas Salat-Baroux, Xavier Starkloff and Alexandre Hollocou, Joko offers a loyalty programme that is available at many partner retailers, including Carrefour, Apple, Decathlon and Nike. The mobile application allows consumers to connect their bank account and automatically earn points with every purchase made using their credit or debit card, whether in-store or online. The accumulated points can then be converted into real money, gift cards or donations to charities. The fintech, which has 500,000 users and 1,000 partners, makes money through its affiliate model and the sale of aggregated, anonymised consumer data. With the funding, Joko aims to expand internationally, starting with Europe, and develop new features.

Partech is a global investment firm with offices in San Francisco, Paris, Berlin and Dakar. It has invested in over 180 technology companies, including firms such as Bird, Made.com and Sigfox. Axeleo is a French seed-stage investment fund that has backed over 50 start-ups since its founding in 2014. Lafayette Plug & Play is a French accelerator programme that supports start-ups in the retail industry, with partners including the Galeries Lafayette department store.

Joko's funding round comes as the cashback and loyalty sector is growing, with companies such as Fidel, Dosh and Drop also raising funds recently. The sector is becoming increasingly competitive, with the rise of challenger banks and the focus on customer experience driving companies to offer greater rewards and incentives for customer loyalty. Nevertheless, Joko's focus on offering rewards for everyday purchases and its ability to partner with well-known retailers has allowed it to establish a strong position in the market.

Revenir à la page actualités
2CFinance Label B Corp

2CFinance est désormais certifiée B Corp

Par 2cfinance - 12 Oct 2020

2CFinance, entité de 2CGroup, devient au 16 avril 2025, Entreprise Certifiée B Corp . Qu’est-ce que la certification B Corp ? B Corp est un label indépendant et international, attribué par l’ONG B Lab. Il évalue les entreprises sur des critères rigoureux couvrant : Contrairement à une auto-déclaration ou un label produit, la certification repose […]

Read

Comment créer un Business Plan solide pour attirer les investisseurs ?

Par 2cfinance - 12 Oct 2020

Dans l’univers compétitif des start-ups et du capital-risque, la rédaction d’un business plan financier (BP) est d’une importance capitale, et ce bien avant les phases de due diligence. Ce document, loin d’être une simple formalité, doit être le fruit d’une réflexion stratégique minutieuse menée par les fondateurs. Pour optimiser les chances de réussite lors d’une […]

Read

Les apports du DAF Part Time dans le retournement d’entreprise

Par 2cfinance - 12 Oct 2020

Dans un environnement économique incertain, les start-ups et les PME peuvent se trouver confrontées à des crises de liquidité non anticipées ou à des difficultés financières. Face à ces situations, le recours aux Directeurs Administratifs et Financiers (DAF) part-time s’avère être une stratégie efficace pour anticiper les tensions de trésorerie, ajuster les prévisions et trouver […]

Read
+33 (0)1 45 80 10 64
20 Boulevard Montmartre, 75009 Paris
© 2025 - All rights reserved Legals 2CFinance recrute