Homa Games, a French startup that specializes in hyper-casual mobile games, has raised $15 million in a funding round led by Idinvest Partners and e-ventures. The company offers financial advances to studios for developing games, handles marketing, and optimizes monetization. Homa Games has also developed technology that detects the best gameplay and helps to refine game modes. The startup tests around 1,500 ideas every month on social media to gauge user interest. Once a game is published, Homa Games shares up to 50% of the generated revenues with the studio.
With the fresh funds, Homa Games aims to invest in its own studios, negotiate new license rights for the adaptation of famous franchises, and hire an additional 35 people in the coming months.
Homa Games was launched in 2018 and has specialized in hyper-casual mobile games, which are easy to play and often free. The French company’s clients include publishers, advertisers, and studios, and it has worked with more than 200 studios to date.
Idinvest Partners is a French private equity firm that invests in small and medium-sized enterprises in Europe. The firm manages nearly €9 billion in assets and has invested in over 1,500 companies. E-ventures is a venture capital firm that invests in early-stage startups in Europe and the US. The firm has invested in more than 120 companies to date.