Hey Pongo, a marketing assistant for retailers, raised 5 million euros from Evolem, Techmind, Altavia Adventures, Frst, and Angelsquare. 2CFinance conducted financial due diligence for the transaction. This fundraising round will allow Hey Pongo to expand its solution internationally.
Founded in 2017 by Ludwig Jamet, Nicolas Samir, and Nora Barault, Hey Pongo offers a marketing solution for retailers to increase their visibility and customer loyalty. Its platform collects and qualifies consumer data to create personalized marketing campaigns. The startup has already attracted over 2,000 clients such as Plantes pour tous, Columbus, Pizza Hut, Père & Fish, and Noir Coffee Shop.
Hey Pongo's solution has proven to be effective, as SMS is a high-ROI channel with a better conversion rate. The company's goal is to help retailers better understand their customers and create more effective marketing campaigns.
Evolem is a French private equity firm that invests in SMEs across various sectors, such as healthcare and digital transformation. Techmind is a venture capital firm focused on investing in startups in the technology and digital sectors. Altavia Adventures is a subsidiary of Altavia, a leading European retail communication group. Frst is a French venture capital firm that invests in early-stage startups. Angelsquare is a French crowdfunding platform that connects startups with investors.
This fundraising round will enable Hey Pongo to continue developing its marketing solution and expand its services to new markets. With the support of its investors, Hey Pongo is well-positioned to become a leader in the marketing technology industry.