French unicorn Mirakl has acquired Target2Sell, a Rennes-based start-up founded in 2012 by François Ziserman and Adrien Coutarel. Target2Sell has developed a SaaS merchandising solution that provides real-time personalization, which is self-learning and auto-operated. The start-up boasts over 100 clients, which has allowed it to further improve its algorithms. Mirakl, which offers a turnkey solution for quickly deploying a marketplace, is enhancing its offering with this acquisition. Thanks to this acquisition, Target2Sell and Mirakl will help their clients to multiply their product curation capabilities on their e-commerce sites and marketplaces, while ensuring the best shopping experience for each of their consumers.
Mirakl, founded in 2012 in France, has become one of the leading global marketplace solutions with a presence in more than 50 countries. It offers a platform that enables businesses to launch and operate an online marketplace. The company has raised more than $300 million in funding to date and is valued at $3.5 billion. In contrast, Target2Sell is a smaller start-up, with a focus on personalized merchandising. It raised $6.8 million in Series A funding in 2019.
This acquisition is expected to bring significant benefits to both companies. Target2Sell will be able to leverage Mirakl's extensive client base to expand its reach, while Mirakl will be able to provide its clients with a more comprehensive offering that includes personalized merchandising. This acquisition is also a clear indication that Mirakl is committed to expanding its capabilities and offerings beyond its core marketplace solution. By adding personalized merchandising to its portfolio, Mirakl is positioning itself to better compete in the crowded e-commerce space.
Overall, this acquisition is a strategic move for both companies and is expected to lead to a more comprehensive and competitive offering for their clients.