Fleurs d'Ici, a French start-up that offers ethical, local, and seasonal flowers across France to both individuals and businesses, has raised €5.5 million in a Series A funding round. The investment was led by 2050, with participation from BPIFrance and BNP Paribas Développement.
Founded in 2017 by Hortense Harang and Chloé Rossignol, Fleurs d'Ici sources its flowers through its platform, WeTradeLocal, which connects local producers with florist artisans. The start-up has thousands of individual customers and over 200 corporate clients, including LVMH and Orange, for which it provides regular floral services.
The new funds will be used to expand the company's flower delivery service in France, expand internationally, and promote its platform and services in other sectors while maintaining its local footprint.
2CFinance, a financial due diligence firm, provided services for the funding round. This is the latest example of Fleurs d'Ici's success in attracting investment. In previous funding rounds, the company raised €1 million in seed funding and €1.5 million in a pre-Series A round.
2050, the lead investor in the Series A round, is a venture capital firm that invests in companies that address climate change and environmental challenges. BPIFrance is a French investment bank that provides financing to companies, while BNP Paribas Développement is the venture capital arm of BNP Paribas, one of the largest banks in Europe.
This funding round will enable Fleurs d'Ici to continue its mission of promoting ethical and sustainable flower sourcing while expanding its platform and services across France and beyond.