Field Agent, a supplier of audits, information and specific in-store product testing solutions, has acquired SimpliField, a retail performance management tool. SimpliField was founded in 2013 by Benjamin Zenou and Jonathan Attal and is a mobile-first platform that transparently manages stores located in remote locations and field teams. Its solution helps companies increase revenue and offer a better customer experience by coordinating, leveraging, and analyzing their remote retail sales operations. SimpliField has more than 130 brands to its credit, including L'Oréal, LVMH, Estée Lauder, Sony, Picard, and Revlon.
2CFinance, part-time CFO, accompanied SimpliField in its operation. This acquisition allows the best of retail audit and management to be combined. The terms of the deal were not disclosed.
Field Agent provides in-store data collection and insights for brands, retailers, and agencies worldwide. Its solutions help businesses optimize their retail operations by providing real-time information on products, pricing, and promotions. The company's clients include Coca-Cola, Nestlé, and Procter & Gamble. The acquisition of SimpliField will allow Field Agent to provide end-to-end solutions to its clients, from data collection to retail management.
This acquisition will also allow Field Agent to expand its presence in Europe, where SimpliField is based. The acquisition is part of Field Agent's growth strategy, which includes expanding its global footprint, providing comprehensive solutions to its clients, and staying ahead of the curve in retail management technology.
Overall, the acquisition of SimpliField by Field Agent is a significant development in the retail management industry. It combines the strengths of two leading companies in the industry to provide retailers with a comprehensive solution to manage their operations and improve their customer experience.