Fairly Made, a startup that helps brands produce more sustainably, has raised 5 million euros from ETF Partners and Le fond By French Founder. The company was founded in 2018 by Laure Betsch and Camille Le Gal and its platform allows businesses to trace their production chain and measure the impact of their clothes. The platform also helps brands measure the impact of their products (traceability, social, environment, recyclability) and provides a library of over 500 environmentally-friendly raw materials. In addition, the company designs eco-friendly textile products in white label (accessories, clothes, etc.).
Fairly Made's clients include LMVH, SMCP, Galeries Lafayette, Vanessa Bruno, Maje, Sandro, and Cabaïa. This funding round will allow Fairly Made to strengthen its teams and expand its solution internationally.
ETF Partners is a venture capital firm that invests in high-growth companies that are "solving the world's biggest environmental and social challenges". The firm has invested in a number of sustainable fashion companies, including Worn Again Technologies and Fashion for Good.
Le fond By French Founder is a venture capital firm that invests in French startups. The firm has previously invested in companies such as Zoov, which provides shared electric bikes, and Husbands, a men's fashion brand.
This investment news is a positive development for the sustainable fashion industry, which is gaining traction as consumers become more aware of the impact of fashion on the environment and workers' rights. Fairly Made's platform helps brands become more transparent about their production methods and improve the social and environmental impact of their products, which is crucial for the industry's sustainability.