DoohYouLike, a French advertising platform specializing in premium media and Digital out of Home (DOOH) solutions, has acquired Waitcom Digital and Campus Screen France, two companies operating in the digital advertising space. Waitcom Digital is a specialized fitness lifestyle advertising agency, while Campus Screen France is a digital display network installed in college campuses. DoohYouLike was founded in 2018 by Fabrice Guez, Jerome Lalou, and Boris Gimond. Its solutions are designed to maximize brand performance in-store by using strategic DOOH placements, contextual creations, and audience planning. The company is present in over 300 cities in France and operates in over 1000 convenience stores, including Franprix, Carrefour City, Intermarché Express, and Auchan.
This acquisition enables DoohYouLike to become the first indoor DOOH network in proximity and expand its offerings. The acquisition is indicative of the consolidation occurring in the digital advertising space, as companies seek to offer a wider range of services to their clients. DoohYouLike is known for its expertise in proximity marketing and the acquisition of Waitcom Digital and Campus Screen France will strengthen its position in this area. The move also aligns with the company's strategy to offer end-to-end solutions for its clients. The French digital advertising market is expected to grow in the coming years, with DOOH being a key driver of this growth. The acquisition of Waitcom Digital and Campus Screen France positions DoohYouLike to capture a larger share of this growing market.