French startup Cuvée privée has raised €2.5m ($2.8m) from investors, including MouvemenT & Finance, Founders Future, Kima Ventures, Aonia Ventures, and Crédit Agricole du Nord Est. The company, which allows customers to adopt vineyards across France and receive their own wine, was founded in 2018 by Aurélie Berthon, Marie Forget, and Morgane Suquet. Cuvée privée's aim is to offer a new way of consuming local produce that is more hedonistic, responsible, and closer to the producer.
The company currently has 23 partner domains and 25,000 customers across France and Europe. With the new funding, Cuvée privée plans to expand its operations across Europe and strengthen its team.
MouvemenT & Finance is an independent advisory firm that provides financial, strategic, and operational advice to companies and investors. Founders Future is a venture capital firm that invests in early-stage startups in Europe and the US. Kima Ventures is a venture capital firm that invests in early-stage companies worldwide. Aonia Ventures is a venture capital firm that invests in innovative startups across various sectors, including fintech, health, and travel. Crédit Agricole du Nord Est is a cooperative bank that operates in the Champagne-Ardenne, Lorraine, and Picardy regions of France.
Cuvée privée's success reflects the increasing demand for sustainable, locally sourced food and drink products. By allowing customers to adopt vineyards and receive their own wine, the company is tapping into the trend for more personal, authentic food and drink experiences. With its expansion across Europe and continued growth, Cuvée privée is well-positioned to capitalize on this trend and drive the adoption of sustainable, responsible farming practices.