French startup Club Employés has raised €7m ($8m) for its employee benefits platform. The round was led by MAIF Avenir, with participation from Bpifrance and existing investors. Founded in 2016 by Romain Rostagnat and Pierre-Thomas Lebatteux, Club Employés offers discounted services and products to companies for their employees via social and economic committees. These include access to an online shopping platform, grants management tools, event organization, administrative and legal assistance, and training courses.
In addition to expanding its workforce from 100 to 200 employees by the end of 2022, the company plans to use the funding to develop its platform and expand its offering. Club Employés has already partnered with more than 4,000 companies, including major brands such as Carrefour and McDonald's.
MAIF Avenir is the investment arm of French insurance company MAIF, while Bpifrance is the public investment bank of France. Both firms have a track record of investing in startups in the technology and innovation space.
Club Employés' fundraising success underscores the growing importance of employee benefits as a tool for attracting and retaining talent. In a competitive job market where companies are vying for top talent, offering attractive employee benefits can be a key differentiator. With its platform, Club Employés aims to make it easier for smaller companies to offer benefits that were previously only available to larger firms.
This latest funding round follows a €2m ($2.3m) seed round in 2019 and brings Club Employés' total funding to €9m ($10.4m).