Publicis Media, the world's third largest communication group specializing in digital transformation of companies, has acquired Bizon, the agency dedicated to accompanying brands on Amazon and marketplaces. Founded in 2017 by Guillaume Rigallaud, Bizon develops a program to enable brands to boost their performance on the e-commerce platform of the American giant Amazon and other e-commerce platforms. Its goal is to enable any brand to sell its products online by providing a 360° solution. Its offer ranges from assortment strategy to customer delivery, including all technical, logistical, administrative, accounting, as well as natural & paid referencing and multilingual customer service.
Bizon supports many brands such as L'Oréal, Colgate, Bjorg, Disney, and Ecoiffier.
This merger with Publicis allows for a unique and innovative offer combining consulting, e-retail media, technology, and content, which are essential to the success of brands on marketplaces. It also promotes its international deployment.
2CFinance and R4Innov are proud to have accompanied Bizon for 3 years.
Publicis Media is a subsidiary of Publicis Groupe, a French multinational advertising and public relations company. Publicis Groupe is the third largest communications group in the world by revenue, and has over 80,000 employees in over 100 countries. Founded in 1926, the group specializes in advertising, digital marketing, communication, and media services. Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient, and Publicis Healthcare.
Bizon is a French agency founded in 2017 that specializes in helping brands improve their performance on Amazon and other marketplaces. Its services range from strategy to delivery, including logistical, administrative, accounting, and customer service aspects.
The merger between Publicis Media and Bizon is expected to help Bizon expand its services and reach internationally, while also providing Publicis Media with unique and innovative solutions for its clients.