The round is led by Expedition Capital and Orange Ventures and allows Iris Capital, a historical shareholder, to exit.
Created in 2015 by Simon Dawlat on the ashes of his former company AppGratis and accompanied by Antoine Guénard, a former AppGratis employee, Batch has developed a Customer Engagement Platform oriented towards mobile and web push notifications.
The platform has already attracted many clients, including startups and large companies such as Oui.sncf, BNP Paribas, LVMH, and Société Générale, with 400 billion push notifications sent per year to nearly 500 million claimed monthly unique visitors.
With this funding, Batch plans to strengthen its teams, open regional and European offices, and orient its marketing platform towards omnichannel (adding features: SMS, emailing, etc.) to work on all customer data.
Batch's push notification platform has been very successful, as it allows companies to engage with their customers in a personalized way. The platform has been used by companies such as Oui.sncf, a subsidiary of the French national railway company, to notify customers of upcoming train schedules, changes or disruptions. BNP Paribas, a leading European bank, uses Batch's platform to send personalized and timely notifications to customers regarding account activity, transactions, and balances.
Expedition Capital is a French venture capital firm that invests in early-stage technology startups. Orange Ventures is the venture capital arm of Orange, a French multinational telecommunications corporation. Iris Capital is a European venture capital firm that invests in technology companies.