Arianee, the digital platform for the authentication of luxury products, has just completed a fundraising round of €8 million from the French public investment bank Bpifrance, the ISAI fund, Noia Capital, and a group of French business angels.
Launched in 2017 by Alexandre Cognard and Christian Jorge, founders of Vestiaire Collective, and Frédéric Montagnon, co-founder of LGO (formerly Legolas Exchange), the Arianee project has developed a technology for digitizing the ownership titles of luxury items in the form of certificates recorded on the blockchain.
The startup markets a SaaS platform that makes its technology directly accessible to brands that wish to integrate it. Brands can develop their own user interface, manage the solution directly from their IT infrastructure, and produce a digital passport for each object they manufacture.
This passport offers buyers the assurance of acquiring an authentic object while allowing brands to maintain a continuous relationship with the owner of the object and a history of events and transactions.
Arianee is already working with prestigious brands such as Richemont, Breitling, and Audemars Piguet.
The fundraising round was led by Bpifrance, the French public investment bank, which invested €3.5 million. ISAI, Noia Capital, and a group of French business angels also participated.
ISAI is a French venture capital fund that invests in high-growth tech startups. Noia Capital is a European venture capital fund that invests in early-stage startups with a focus on disruptive technologies.
This fundraising will allow Arianee to accelerate its development and expand internationally, particularly into Asia and the United States. The startup also plans to strengthen its team and increase its marketing efforts.