Altavia Group's retail marketing services fund acquires eRetail analytics platform.
Founded in 2018 by Dali Ben Aleya, Datagram develops a platform that helps brands and retailers pilot their e-commerce strategy.
With digital transformation and the rise of e-commerce, manufacturers face new challenges; they have to adapt to a logistics, but also to the global harmonization of their strategy around omnichannelity.
The startup offers a 360° solution to support brands in their digital transformation.
Its platform analyzes all retail data, and provides brands with operational recommendations and insights, as part of a retail intelligence approach.
Using artificial intelligence and data, Datagram enables retailers to collect, analyze and interpret essential data about their business.
This data includes information on customer buying habits, inventory and sales levels, product performance, as well as customer preferences. This data analysis helps retailers to make more informed strategic decisions, optimizing inventory, increasing sales, improving the customer experience and maximizing profitability.
The company has already supported more than 520 projects, including Michel et Augustin, My Little Paris, Michelin, Mano Mano and Cheerz.
This merger will enable Datagram to accelerate its growth and benefit from the Altavia Group's extensive network of brands and individual customers.