Adtech firm Adyoulike has been acquired by Israeli firm OpenWeb for $100 million. Founded in Paris in 2011 by Julien Verdier, Yohan Elmaalem, Francis Turner and Dale Lovell, Adyoulike has since partnered with over 4,000 brands, agencies, and publishers, including The Guardian, Reach, Prisma Media, and Groupe Marie-Claire. The company specializes in native advertising and is one of the pioneers of native advertising in Europe.
This acquisition is an opportunity for Adyoulike to become a key advertising branch of OpenWeb, bringing its expertise and relationships with brands and agencies. The acquisition will allow the companies to compete with tech giants by becoming a leading alternative to their closed ecosystems.
OpenWeb is a content engagement platform that helps publishers grow and monetize their audience. It offers a suite of tools to help publishers build a loyal and engaged audience, including audience development tools, comment moderation and curation, and revenue optimization. With offices in New York, London, Tel Aviv, and Krakow, OpenWeb has a global presence and serves over 1 billion monthly active users.
Adyoulike is one of the leading native advertising platforms in Europe, with expertise in programmatic and content marketing. The company has developed a proprietary technology that allows it to offer personalized native advertising solutions to its clients. The acquisition by OpenWeb will enable Adyoulike to tap into OpenWeb's global network and offer its clients a wider range of services.
The acquisition is expected to strengthen OpenWeb's position in the digital advertising market and help it expand its reach. It will also enable Adyoulike to accelerate its growth and expand its reach beyond Europe.