Ad's up consulting, a performance-driven digital marketing consulting firm, acquired Clustaar, a startup specializing in natural referencing. Clustaar, founded in 2013 by Philippe Duhamel and Nicolas Cholet, is an expert in analyzing search engine data to understand customer needs and intentions. The company supports businesses in implementing and optimizing their SEO, data, internal search, and chatbots. Some of Clustaar's clients include Meetic, Dailymotion, Etam, Decathlon, Givenchy, Engie, Intermarché, and Accor.
The acquisition of Clustaar will allow Ad's up consulting to expand its offerings and strengthen its teams. Ad's up consulting is known for its expertise in performance marketing, and this acquisition will allow the company to build on that expertise and expand its services to include natural referencing.
Ad's up consulting was founded in 2008 and is based in Paris, France. The company offers a range of services, including search engine marketing, display advertising, social media marketing, and web analytics. Ad's up consulting is also a certified Google Partner.
Clustaar, based in Nantes, France, has been a leading provider of natural referencing services for nearly a decade. The company's expertise in SEO, data analysis, internal search, and chatbots has made it a valuable asset to its clients.
Overall, the acquisition of Clustaar by Ad's up consulting is a strategic move that will allow the company to expand its offerings and strengthen its position in the performance marketing industry. The acquisition will also allow Clustaar to continue to grow and provide valuable services to its clients under the Ad's up consulting umbrella.